Great games don't just happen

See how we help game developers and publishers make great games and listen to their fans.

You provide the power-ups, we provide the power

Whether they play it on a console, PC, web source, or mobile device, knowing what your fans like (or even dislike) about your game can be the deciding factor in its ultimate success.

The Apmetrix solution for games allows publishers to deeply understand user behaviors and how their fans are engaged across all platforms.

View critical KPI’s such as:

  • Real-time retention across platforms
  • Track multiple virtual economies to understand virtual economy flow
  • Track unlimited custom events such as actions, locations, objects, tutorial flow, virtual items, and more
  • Track lifetime value (LTV) by user and correlate with play behavior, social media buzz, and marketing costs to maximize revenue

Check out our interview with video game and analytics pioneers Blaise Barrelet, Brian Fargo and the 'father of video games' / Atari founder, Nolan Bushnell

Check out our interview with video game and analytics pioneeers Brian Fargo, Blaise Barrelet and the 'father of video games' / Atari founder, Nolan Bushnell

Get to know your fans with our extensive custom behavioral analytics

Go beyond basic analytics with our advanced Relational Taxonomy Structure (RTS) that helps you to see complex user behaviors like never before.

In addition to supporting both standard “key/value pairs” and JSON data, the Apmetrix platform’s RTS functionality combined with its scalable parallel cloud architecture delivers deep insights that other platforms just can’t deliver.

Additional features include:

  • View all raw data for any user or event in real time for any time period
  • Ability to ‘drill down’ to any individual user and see all raw data events
  • Ability to easily modify reports and apply your own mathematical formulas
  • Support for custom scripts that allow for special processing and storage of any incoming data
  • Full API support for incoming data and external storage
  • You own 100% of your data

Get to know your fans with our extensive custom behavioral analytics

Go beyond basic analytics with our advanced Relational Taxonomy Structure (RTS) that helps you to see complex user behaviors like never before.

In addition to supporting both standard “key/value pairs” and JSON data, the Apmetrix platform’s RTS functionality combined with its scalable parallel cloud architecture delivers deep insights that other platforms just can’t deliver.

Additional features include:

  • View all raw data for any user or event in real time for any time period
  • Ability to ‘drill down’ to any individual user and see all raw data events
  • Ability to easily modify reports and apply your own mathematical formulas
  • Support for custom scripts that allow for special processing and storage of any incoming data
  • Full API support for incoming data and external storage
  • You own 100% of your data

Streamline and automate all your mobile, console, web and other data in one place.

With all of the games on the market, it is important to make sure yours stands out from the crowd. By bringing all of your game’s internal and external data together into one platform, Apmetrix gives you just the edge you need by providing deep insights into your users behavior.

For example, say you notice that a player stops spending money after only two weeks of playing your game and you want to figure out why. Was the level was too difficult? Were the in-game rewards not enough? Does your game economy need tuning? Whatever the reason you need to fix the problem and fast!

To answer these questions, the Apmetrix platform quickly assembles your different data sets into one visualization ultimately helping you underline the potential cause for that player’s inactivity.  Simply drag and drop revenue alongside your choice of other data sets including completed levels, rewards won/used, or any other significant custom events to give you the answers you need.

Let Apmetrix help your game get ahead of the game.

Full support for a wide range of gaming platforms.

Our lightweight SDK’s easily integrate into your game and run in a background threaded process ensuring your gameplay maintains optimal performance.

Features:

  • Multiple integration methods provide flexibility with the amount of data collected
  • Support for unlimited custom events including in-app purchases, event timers, virtual currencies, virtual items, and more
  • Support for custom taxonomies as well as traditional key/value and JSON structures

Full support for a wide range of gaming platforms.

Our lightweight SDK’s easily integrate into your game and run in a background threaded process ensuring your gameplay maintains optimal performance.

Features:

  • Multiple integration methods provide flexibility with the amount of data collected
  • Support for unlimited custom events including in-app purchases, event timers, virtual currencies, virtual items, and more
  • Support for custom taxonomies as well as traditional key/value and JSON structures

Send manual or automated messages to increase your mobile revenues

Numerous studies have shown that push notifications sent at the right time can significantly increase your mobile revenues and result in much higher user engagement and retention.  Apmetrix allows you to send them to all your users at once or based on schedules that you define.
A recent study shows that for opted-in users, the average 30-day audience retention rate is increased by 125 percent!

Full support for iOS, Android and Microsoft messaging services

  • The Apmetrix platform supports a number of platforms for push notifications including APN (Apple Push Notifications), GCM (Google Cloud Messaging) and WNS (Windows Notification Service). You can easily select one or all platforms for your message.
  • You can also determine which environment to send to, either development or production (live) to make testing easier.
  • The Apmetrix platform also supports deep linking allowing marketers and app developers to bring users directly to a specific location within their app with a dedicated link.

Send push notifications in 26 languages.

  • In addition to sending out messages in your preferred language, the Apmetrix platform goes beyond what other providers offer by allowing you to send your message in 26 languages.
  • Currently mobile platforms only allow you to send one language to all your users. Why not deliver messages in your users native language.  Stop missing out on lost app revenues because your users can’t read.

Customize your messages with deep linking, button text and rewards

  • Our push notification functionality allows for complete flexibility and additional parameters to be delivered with the message.
  • Deep Linking Support – Send messages that when opened direct your user to that special offer or promotion inside your app.
  • Custom Button Text – Modify your button text to suite any campaign.  Perhaps a call to action button to purchase now?
  • Send Rewards and Virtual Content – Send rewards or other in-app virtual content using our CDN cloud delivery stack.  Sending rewards along with messages is a great way to keep your users engaged and retained.

Send the right message, to the right person at the right time.

  • Schedule customized push notification campaigns to your users to be sent at a specific date and time and how frequently.
  • And because nothing is worse than sending a message and waking your customer up at 3am, each user will receive the message in their own local time zone that you specify.
  • In addition, you can select a particular segment of previously defined users to be sent a message thereby tailoring it just for them based on their behavior.  And the coolest part is that you can decide whether to send a message to ALL your users who are a part of your segment or only to NEW users once they are part of the segment.
  • Let our platform work for you by proactively monitoring all of your user segments.  Just sit back and watch your revenues increase.  How’s that for automated push marketing!

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