From Smart TV’s to tablets and beyond, audiences across the world are viewing OTT (“Over the top”) entertainment in an increasing number of ways. To keep up with this surge, your media content’s continued success depends on understanding what attracts the masses so you can create content that’s guaranteed to appeal to them.
In addition, it is especially important to know exactly how your audience accesses this content whether it be via their mobile devices, PCs, web applications, or simply television sets.
When armed with this multi-faceted knowledge of audience preferences and behaviors, media brands are better positioned to drive both increased engagement and retention through targeted programs such as second screen activities.
The Apmetrix platform can give you all of this and more with streamlined operational and measurement analytics as well as deep audience activity insights that put you right where you want to be.