Do You Work for Your Analytics, or Do They Work for You? – September 26th, 2014
By: Lee Jacobson, CEO – Apmetrix
Stop me if you’ve heard this one. Your numbers guy goes into his office to crunch the analytics numbers…and is never heard from again. For far too many businesses this is not a joke, but a cruel reality. Data sources seem to be increasing exponentially, while the time we all have to devote to them remains painfully fixed. That constant increase in data sources has led many businesses into an odd inversion of priorities. The numbers no longer work for the business, but the business increasingly works for the numbers.
The business response to this problem, all too often, is to simply stop collecting new data from new sources, regardless of whether the business sets up a new social media account or starts offering products through a new e-tailer. From a time management perspective, this makes abundant sense. You already have more data than you can manage. Bringing in more will only exacerbate an existing problem. From a business case perspective, this is disastrous.
Every new data source gives you a new opportunity to understand customers, old or new, in new ways. After all, how customers respond to you on the text-based Twitter is going to be radically different than the way they respond to you by way of the photo-based Tumblr. Ignoring that data deprives you of the opportunity to convert prospects into customers. The question, then, is how do you make your analytics work for you, rather than the other way around?
One of the biggest time sucks in analytics is the lack of a standardized method of data reporting. Excel files are common, but so are CSV files. If you’re an Excel fan, and most businesses are, that means converting every single CSV file before you even start doing the work of data correlation and collation. Only then can you begin the real work of translating all that raw data into workable information. It’s no wonder businesses give up and say, “Enough is enough! No new data sources!”
Automating that conversion process is a big step in making your data work for you. The less time you spend on that part, the more time you spend on analysis. If you can get real-time analytics in the process, a once unmanageable task suddenly becomes a business boon. This isn’t just wishful thinking, but a present reality. This is exactly what Apmetrix focuses on providing you. Our scalable software is built to automatically convert CSV into Excel, provide real-time data access and even offer customized reporting in a single dashboard.