Understanding all of the touch points your potential customer does is essential in knowing how to best engage, retain and monetize them. And most importantly, knowing what excites them and keeps them engaged is the key for keeping a loyal customer. We understand the importance of this and have developed proprietary tools to help our customers understand and take this journey with them.
This data is key for marketers and is rapidly becoming the most important element for business to understand so data can be shared with Brand, Product Marketing, Development, Finance and Executive Staff. Our value is that we bring all of our easy to set up tools as well as multi-channel disciplines across the company, while eliminating other software costs using cloud services, analytics tools, pipeline vendor costs and or infrastructure overhead.
Imagine being able to:
- Capture the potential customer beginning with the first digital marketing connection (Facebook, Twitter, Instagram, Adwords etc.) from types of devices including PC, Web, Mobile, Console and VR/AR devices.
- Deeply understand their exploration and touch points on your website or mobile apps and visually see all the points that drove them to a purchase decision.
- Understand the lifetime value of your customer from the moment they see and add, click on the web and then buy on a mobile device.
- Drive improvements on effective marketing spend, web site design and functionality, and product design and user experience.