Apmetrix is a next generation omni channel analytics company focused on delivering tailored solutions to our clients, allowing them to view a deep understanding of customer the customer journey and user behavior resulting in increased revenues and streamlined operations.  We provide a full suite of services and best practices for clients in the mobile, gaming, virtual reality and digital media industries. By delivering top-of-the-line scalable platform, our clients can focus on what really matters..growing their business and improving their bottom line.


Lee Jacobson, CEO

Lee is a veteran licensing and game executive whose career began during the personal computer revolution and spans over thirty years in the entertainment industry.

Blaise Barrelet, Co-Founder

Blaise is a veteran serial entrepreneur with a long track record in building successful companies and is a recognized trailblazer in web and analytics sectors.

Mark Caldwell, CTO

Mark is a co-founder of Apmetrix, veteran entrepreneur and technology executive whose career spans over thirty years in the video game and entertainment industry.


Bob Lindsey, SVP

Bob is an entertainment and analytics veteran having formerly served in senior executive roles at Atari, Eidos/Square Enix, Capcom, Sega of America, 3DO and most recently, Treasure Data, where he served as VP, Sales and Strategic Advisor.

Charles Villano, VP of Sales

Charles is a business development and sales veteran with over 16 years’ experience continually producing revenue growth for his teams and partners in the entertainment space. Prior to Apmetrix, he started the Games Channel at BlueHornet and contributed to significant digital revenue growth at THQ, Inc.

Nolan Bushnell, Board Advisor

Nolan is a technology pioneer, entrepreneur and scientist. Often cited as the father of the video game industry, Nolan is best known as the founder of Atari Games and Chuck E. Cheese Pizza.


Brian Fargo, Board Advisor

Mr. Fargo is one of the pioneers of the video game industry.  He is the CEO and founder of inXile Entertainment and also founded Interplay Entertainment in 1983 in which he served as its Chairman of the Board and Chief Executive Officer until January 2002.

Taner Halicioglu, Board Advisor

Taner is a silicon valley native, USCD graduate, teacher, technology executive and entrepreneur formerly with GlobalCenter, Loudcloud and eBay.  He was the first employee hired by the Facebook founders.


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Our Latest

HTC’s $100 Million ‘Vive X’ VR Accelerator Announces First 23 Investments

SAN DIEGO,  July 29, 2016 /PRNewswire/ READ ANNOUNCEMENT — HTC has announced the first companies that have been accepted into its $100M Vive X accelerator fund and Apmetrix is thrilled to be partnering with them to develop next generation data tracking abilities for the Vive VR.  “Working with such a powerhouse in the VR space is just the first step in our long term vision to build an ecosystem of tools and solutions that will drive innovation for content creation, education and brand efficacy.” stated Lee Jacobson, Apmetrix, CEO.  “Having the support and validation from the HTC team just reinforces our vision and we’re very excited to be working closely with them to deliver next generation data analytics for VR.”.